12 Biggest Conversion Killers
1- Slow Page Load Speed
57% of visitors will abandon a page that takes 5 seconds or more to load. 1 second delay can result in 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.
2- Subscribe to My Newsletter Pop Up
Asking for email address before even you know what the website’s about is annoying and make you quickly close the email popup and even the website altogether and never come back.
3- Bad Web Design
People judge books by their cover and your website by its design. If your site looks like a Christmas tree, you need to fix that.
4- Hard to Read Copy
Make your web pages easy to read. Don't use small font sizes, all caps, light font colors or dark backgrounds. Poor readability scares readers away from the content. Make your text easily readable and include header to make it quickly scannable.
5- Can't Find What You're Looking For
If you can’t find what you’re looking for or figure your way around the site, you’re not likely to stay long or come back. Don't make visitors think.
6- No Unique Value Proposition
Why should I buy from you and not your competitor? What’s so special about you and your offer? You need to convince visitors why they should buy from you.
7- Difficult Language & Incorrect Spelling
People don’t trust what they don’t understand. Write like you talk using the same language your customers do.
8- Technical and Usability Problems
Make sure things work. Dead links, non-functional forms and everything else that might seem broken will take away from your credibility.
9- No Detailed Product Information
Provide detailed product information. 50% of the online purchases are not completed due to insufficient information.
10- No Delivery/Shipping Information
How much does shipping cost? When would I receive my purchase? Make sure shipping information is available on your product and checkout pages.
11- Lack of Trust Symbols
If you don’t have trust marks, quality guarantees, clear return/refund policies… it’s going to be hard to convince potential buyers of your credibility.
People can spot phony testimonials. Don’t do it.