Make More Money By Increasing Conversion Rate

Get a higher percentage of your web visitors to take action and becoming a lead or customer.

  • Save money on ad spend
  • Increase leads/sales
  • Easier than increasing traffic

CRO techniques

A/B Split Testing

Better website ROI 

Convert More Visitors To Paying Customers

Conversion rate optimization (CRO) provides a significant opportunity for your businesses. It takes a scientific approach to optimizing your websites and enables your businesses (or organization) to convert more visitors into subscribers or customers.

Effective Copyrighting

What is a conversion?

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

  • Buy
  • Download
  • Make a phone call
  • Fill out a form
    And more

12 Biggest Conversion Killers

1- Slow Page Load Speed
57% of visitors will abandon a page that takes 5 seconds or more to load. 1 second delay can result in 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.

2- Subscribe to My Newsletter Pop Up
Asking for email address before even you know what the website’s about is annoying and make you quickly close the email popup and even the website altogether and never come back.

3- Bad Web Design
People judge books by their cover and your website by its design. If your site looks like a Christmas tree, you need to fix that.

4- Hard to Read Copy
Make your web pages easy to read. Don't use small font sizes, all caps, light font colors or dark backgrounds. Poor readability scares readers away from the content. Make your text easily readable and include header to make it quickly scannable.

5- Can't Find What You're Looking For
If you can’t find what you’re looking for or figure your way around the site, you’re not likely to stay long or come back. Don't make visitors think.

6- No Unique Value Proposition
Why should I buy from you and not your competitor? What’s so special about you and your offer? You need to convince visitors why they should buy from you.

7- Difficult Language & Incorrect Spelling
People don’t trust what they don’t understand. Write like you talk using the same language your customers do.

8- Technical and Usability Problems
Make sure things work. Dead links, non-functional forms and everything else that might seem broken will take away from your credibility.

9- No Detailed Product Information
Provide detailed product information. 50% of the online purchases are not completed due to insufficient information.

10- No Delivery/Shipping Information
How much does shipping cost? When would I receive my purchase? Make sure shipping information is available on your product and checkout pages.

11- Lack of Trust Symbols
If you don’t have trust marks, quality guarantees, clear return/refund policies… it’s going to be hard to convince potential buyers of your credibility.

12- Testimophonials
People can spot phony testimonials. Don’t do it.

One more conversion killer that's worth including in this list is vague, commital, implying high effort and/or time investment (e.g., Submit, Download, Continue...) Call To Actions. In general, the best CTA’s are as specific and actionable as possible. Start with a verb, or action oriented word, that describes what a person’s going to get (e.g., Click Here to Get My Report).

We help you make your visitors do what you want them to on your site, our team is ready to help optimize your site and boost the conversion rates, providing a successful a long-term effect CRO strategy for your business.

121

CRO

415

Design Update

19

Website Redesign

617

A/B Split Testing

86

Website Flow Redesign

111

Adding Social Sharing

Our Conversion Rate Optimization Process

Phase I – Insight

We talk to you to gain as much information as possible, we dig into your analytics data, survey your customers, call some of them, install exit popups on your site, do heatmap tracking, run usability tests and do other similar things. The goal is to learn all we can about your customers, products/service and how people use your site.

Phase II – Hypothesis

Based on the analysis of all the data we got in the Insight phase, we create a number of hypotheses for treatments. These treatments will eventually be turned into design screens (alternative layouts / content for pages on your site).

Phase III – Testing

Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t in order to turn more of your visitors into converted customers.

Phase IV - Back to Step 1

We analyze the test results (either way whether the treatment provides a lift or not, we design the tests in a way that each test is a source for learning), gain new insights, develop new hypotheses and back to testing.

It's an on-going research and testing oriented approach, all backed by the latest research and proven methodology.

During this process we charge a flat monthly retainer that includes everything. The fee depends on the number of tests we can run per month.

Tell us about your project

Let us help you get your business online and grow it with passion

Work for your money while making your money work for you! Invest your marketing budget into our acclaimed CRO strategy, developed by our professional team, and get an immediate return on your investment.

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