Customer User Experience (UX)
Creating an Online Experience that Converts More Sales and Increases Your Revenue
Increase conversions and customer satisfaction
User experience design is gateway between users and your services and products. It is also the sum of all interactions users will have with your offering. We’ll make sure their experience is delightful and memorable.
Research
User-centered design starts by setting objectives and goals. It sets the foundation for strategy, design, content, and information architecture (IA). Business priorities often lack the reality of authentic user needs. What is awesome and matters to users isn't always what we “think” is awesome.
At the research stage, we help you to discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals.
Our analytical and research-oriented approach delivers strategic insights on your customers’ reactions to and interactions with your application. Based on the time and resources available, we choose research methods that work for you.
IA & Wireframes
Ensuring that the visual structure and presentation of information on an application is intuitive and correlated with existing user mental models and expectations is a cornerstone of the UX design. We ensure that the right information is presented in the right way, in the right place, and at the right time.
Wireframing is the best way to visualize data structures and represent UI features. It enables effective communication between team members and, more importantly, allows for early testing of workflows, navigation, and overall data structure.
Ongoing performance strategy
The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.
Projects optimizing behavior
We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.
User Testing
Based on the goals set at the beginning of the UX process, we help you to establish the right KPIs (Key Performance Indicators). Optimum Clix conducts user-testing sessions and performs detailed analysis to transform data into actionable design improvements.
We use different methods to gather user feedback that range from the remote user testing to one-on-one sessions. We'll help you to choose one that works for you and is the most comfortable for the rest participants. We love surprises and are always open to any findings that may help us make your product better.
Research and testing can include one or more of the following service:
- Eye tracking
- Session recording
- Call recording
- Usability testing
- Heuristic reviews
- Conversion optimization reviews
- Information architecture research and testing
- Field studies
- Competitive analysis
21
Companies analyzed
12
Market analysis
16
Content auditing
10
Customer auditing
13
Event tracking
15
In-page analytics
Tell us about your project
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Testimonials
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